WP Firefly: A/B Split Tests

Simple, reliable split testing for WordPress โ€” no fragile content swapping, no SEO headaches.

Run high-confidence experiments using real WordPress pages as variants. Track views, conversions, time on page, devices, and UTM sources; get instant significance with a built-in two-proportion z-test; and make decisions from a clean, modern dashboard. No base-URL hijacking. No โ€œsurpriseโ€ theme breakage. No redirects required for ads.

Why marketers & teams choose WP Firefly

  • Variants are real pages. Create variants like normal pages with your theme and templates. Each variant has its own permalink and stays noindex for SEO safety.

  • Keep your campaign URL. Send traffic to a single โ€œtestโ€ URL and we serve the chosen variant behind the scenes โ€” the URL stays clean and consistent.

  • No redirects needed. Ad platforms and analytics keep their sanity because thereโ€™s no redirect chain when you link to a variant.

  • Trustworthy stats. Sticky session assignments, view/conv/time tracking, device + UTM capture, and proper significance testing built in.

  • Privacy by default. Respect DNT, anonymize IP, and (optionally) push lightweight events to dataLayer for GA4 โ€” without injecting any analytics snippet.

What you can do with WP Firefly

  • Split-test landing pages without touching templates or your homepage routing

  • Experiment with headlines, offers, layouts, pricing blocks, or forms using your current theme

  • Link ads directly to variants or to a single campaign URL โ€” both methods are supported

  • Prove wins with real math (two-proportion z-test), not guesswork

  • Report clearly to stakeholders using the Firefly-styled dashboard and per-test reports

How it works (in 3 steps)

  1. Create Variants
    Make โ€œVariantโ€ pages like you would any normal page. Choose any page template. Theyโ€™re automatically set to noindex,nofollow.

  2. Create a Test
    Pick your variants, set traffic weights (e.g., 50/50), define one or more conversion URLs (thank-you pages, checkout succeed, etc.), and toggle Active.

  3. Send Traffic & Measure
    Link ads to the campaign URL (or directly to any variant permalink). Firefly assigns each session once, logs views/conversions/time, and computes significance.

Live Dashboard (what youโ€™ll see)

  • KPI cards: Views, Conversions, Conversion Rate, Avg Time, Sessions, Significance (z & p)

  • Daily Performance chart: views, conversions, CR% over time

  • Variant table: per-variant views, conversions, CR, avg time, sessions

  • Traffic vs. Weight: are variants receiving their intended share?

  • Variant conversions bar chart

  • Devices donut: desktop/mobile/unknown

  • UTM sources chart: where winning traffic is coming from

  • Pairwise significance matrix: z/p values for every A vs. B (and C/Dโ€ฆ) comparison

Why itโ€™s safer than โ€œswap content on a base URLโ€

Most A/B tools โ€œhijackโ€ the base page and try to swap content in-place. That often breaks themes, confuses editors, and can produce empty โ€œcontent areas.โ€ Firefly avoids all that:

  • No template hijacking or global post gymnastics

  • Variants are first-class pages (public & queryable, but marked noindex)

  • Theme templates work as-is โ€” including your page templates

  • Marketers can preview & share variant permalinks without workarounds

Built-in tracking you can trust

  • Sticky session assignment per test (no re-rolls mid-funnel)

  • Views / Conversions / Time on page (heartbeat pings + unload beacon)

  • Device buckets (desktop/mobile/unknown) & basic UTM capture

  • One conversion per session per test (idempotent guard)

  • Optional GA4 push: sends view, time, and conversion to window.dataLayer if enabled โ€” Firefly never injects an analytics tag

Privacy & performance

  • Respect Do Not Track (on by default)

  • IP anonymization (on by default) โ€” trims IPv4/IPv6 for storage

  • Data retention window (set in Settings; default 90 days)

  • Lean footprint โ€” minimal scripts, no external heavy libraries

Who itโ€™s for

  • Growth marketers, agencies, and site owners who want A/B tests that donโ€™t break themes

  • Teams running paid traffic who need no-redirect URLs and clean analytics

  • WordPress sites that value privacy, clarity, and control

Feature highlights

  • Real WordPress pages as variants (with page templates)

  • Campaign test URLs that keep the URL stable while displaying the assigned variant

  • Weights (e.g., 50/50 / 70/30) and multiple conversion URLs per test

  • Significance via two-proportion z-test (z, p, 95% badge)

  • Device + UTM tracking baked in

  • Firefly-styled dashboard and per-test views

  • Settings for DNT/IP anonymization/retention/GA4 push

  • Clean uninstall and safe activation (rewrite flush handled once)

Quick start (2 minutes)

  1. Install & activate WP Firefly: A/B Split Tests

  2. Create two Variants under A/B Split Tests โ†’ Variants

  3. Create a Test under A/B Split Tests โ†’ Tests: pick your variants, set weights, add your conversion URL (e.g., /thank-you/), and set to Active

  4. Send traffic to your campaign URL (shown on the Test edit screen)

  5. Open Dashboard to watch performance and significance roll in

๐Ÿช„ No code. No clunky tools. Just firefly-level magic.

FAQ

Will this affect my SEO?
No. Variant pages are served with X-Robots-Tag: noindex,nofollow and a matching <meta> tag. Your campaign URL can stay indexable; conversions are logged when users hit your defined URL(s).

Can I link ad campaigns directly to variants?
Yes. Firefly supports both direct variant links (no redirects) and a single campaign URL that serves the assigned variant while keeping the URL stable.

What counts as a conversion?
Any pageview whose path matches one of your testโ€™s conversion URLs (full URL or relative path). Firefly only counts one conversion per session per test.

How is time on page measured?
A lightweight heartbeat runs every few seconds and also sends a final beacon on page unload to record total seconds spent.

Does it respect privacy signals?
Yes. You can toggle โ€œRespect DNTโ€ and IP anonymization in Settings (both are on by default).

Can I push events to GA4?
Yes. Enable โ€œGA4 pushโ€ to send lightweight events to window.dataLayer. We never inject analytics code; you control your GA4 tag.

WHY WPFIREFLY?

Us VS Them

Competitor Type Starting Price Notes
Tidio Chatbot SaaS $29/mo Limited AI, $39+ for advanced features
Drift AI Chatbot SaaS $1500+/mo Enterprise-focused, expensive
LivePerson Enterprise AI Chatbot Custom Pricing (>$500/mo) Not SMB-friendly
AI Engine (WordPress plugin) Chatbot/Content AI $49/year No multi-assistant or page builder features
Uncanny Automator Workflow Automation Plugin $149/year Automation only, no AI
ManyChat Messenger Bot SaaS $15โ€“$99/mo Not optimized for websites
WPFirefly Bundle Full Plugin Suite $29/mo โœ”๏ธ ULTIMATE AI Chatbot + โœ”๏ธ AI SEO + โœ”๏ธ Auto Blogger + โœ”๏ธ FAQ AI Builder + More!

๐Ÿ”ฅ Limited Time Offer: Plans from $29/mo (Normally $129/mo)

  • Monthly
  • Yearly
1 Site License

Number of Sites: 1

All Plugins Included!

Some examples:
  • Single Page & Post Custom CSS
  • WPFirefly Staff Directory
  • WPFirefly Children On Page
  • Location Mapper
  • WP Firefly Gravity Guide
  • WPFirefly AI Chatbot
  • WPFirefly Admin Search
  • WP Firefly: A/B Split Tests

AND MANY MORE!

$15.00

Monthly

5 Site License

Number of Sites: 5

All Plugins Included!

Some examples:
  • Content Schedule Expiry
  • Dynamic Header & Footer Script Manager
  • WPFirefly Staff Directory
  • WpFirefly Product Gallery
  • WP Firefly Accessibility
  • WPFirefly AI Chatbot
  • WP Firefly FAQs With AI
  • WP Firefly Dismiss All Alerts

AND MANY MORE!

$45.00

Monthly

10 Site License

Number of Sites: 10

All Plugins Included!

Some examples:
  • WPFirefly Children On Page
  • WPFirefly Staff Directory
  • WP Firefly SEO
  • Login Expiry Notification
  • WP Firefly
  • Content Schedule Expiry
  • WP Firefly Gravity Guide
  • URL Var to Form Field

AND MANY MORE!

$79.00

Monthly

Developer License Unlimited*

Number of Sites: Unlimited*

All Plugins Included!

Some examples:
  • Login Expiry Notification
  • WP Firefly Dismiss All Alerts
  • Single Page & Post Custom CSS
  • WP Firefly FAQs With AI
  • WP Firefly AI Auto Blogger
  • WP Firefly SEO
  • Content Schedule Expiry
  • WP Firefly: A/B Split Tests

AND MANY MORE!

$129.00

Monthly

1 Site License

Number of Sites: 1

All Plugins Included!

Some examples:
  • URL Var to Form Field
  • WPFirefly AI Assistant
  • Single Page & Post Custom CSS
  • WPFirefly Admin Search
  • WPFirefly Blog Customizer
  • WPFirefly Children On Page
  • WP Firefly SEO
  • Location Mapper

AND MANY MORE!

$150.00

Yearly
2 Months Free

5 Site License

Number of Sites: 5

All Plugins Included!

Some examples:
  • WPFirefly Staff Directory
  • WP Firefly Gravity Guide
  • WPFirefly AI Assistant
  • WPFirefly Blog Customizer
  • URL Var to Form Field
  • Login Expiry Notification
  • Content Schedule Expiry
  • WP Firefly SEO

AND MANY MORE!

$450.00

Yearly
2 Months Free

10 Site License

Number of Sites: 10

All Plugins Included!

Some examples:
  • WP Firefly Gravity Guide
  • Location Mapper
  • URL Var to Form Field
  • Login Expiry Notification
  • Content Schedule Expiry
  • WPFirefly Blog Customizer
  • WP Firefly SEO
  • WP Firefly AI Auto Blogger

AND MANY MORE!

$790.00

Yearly
2 Months Free

Developer License Unlimited*

Number of Sites: Unlimited*

All Plugins Included!

Some examples:
  • Login Expiry Notification
  • WPFirefly Children On Page
  • WP Firefly Gravity Guide
  • WPFirefly Staff Directory
  • WpFirefly Product Gallery
  • WP Firefly AI Auto Blogger
  • Dynamic Header & Footer Script Manager
  • WP Firefly Accessibility

AND MANY MORE!

$1290.00

Yearly
2 Months Free

* Unlimited plans are within reason, obvious abuse will have your license terminated without refund.

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