Marketing & attribution

Know exactly where every lead came from

Capture URL parameters like utm_source or campaign, store them for the visit, and drop them into hidden form fields, so every form submission tells you which ad, email or partner sent it.

See plans
  • URL Var to Form Field
  • Included in every plan
  • Updates through the Hub

Key features

Everything URL Var to Form Field does for you

Capture URL parameters

Collect multiple URL variables automatically when a visitor lands.

Auto-fill hidden fields

Populate hidden source, campaign or keyword fields in most form plugins.

Dynamic content

Swap phone numbers, emails or other content based on the URL.

Persistent tracking

Values are kept in cookies, so attribution survives multi-page visits and return trips.

Clean attribution

Pass source data into your CRM, spreadsheets or automation tools.

Lightweight

No heavy scripts, just a fast, focused tool.

Perfect for

Where it shines

  • Lead source tracking for paid ads
  • Call tracking with campaign phone numbers
  • Routing leads to the right inbox
  • Personalized messaging per campaign

See it in action

Take a closer look

Questions

Frequently asked questions

Q. What is the primary function of the URL Var to Form Field plugin?
A. The primary function is to capture and utilize URL parameters to dynamically fill hidden form fields and update content across a site based on the visitor's landing URL.
Q. How does the URL Var to Form Field plugin enhance site experiences for visitors?
A. It enhances site experiences by tailoring content in real time based on URL parameters, like automatically filling form fields and dynamically replacing site content.
Q. What are some core features of the URL Var to Form Field plugin?
A. Core features include capturing URL parameters automatically, auto-filling hidden form fields, dynamic content replacement, cookie-based persistence, and being lightweight and fast.
Q. Can the URL Var to Form Field plugin track the source of leads?
A. Yes, it can identify the source of leads, such as Google Ads, Facebook, or email campaigns, from form submissions.
Q. What is the purpose of the dynamic content replacement feature in the plugin?
A. The dynamic content replacement feature instantly replaces phone numbers, email addresses, or other content across the site based on URL parameters.
Q. How does the plugin contribute to conversion attribution?
A. It passes URL data into CRMs, marketing automation platforms, or spreadsheets for detailed reporting on conversions.
Q. What types of campaigns can benefit from using the URL Var to Form Field plugin?
A. Campaigns like paid ads, social campaigns, or affiliate referrals can benefit from using the plugin for better lead tracking and content personalization.
Q. How does the plugin handle persistence of URL variables?
A. It collects URL variables and stores them into browser cookies, which can persist during the visitor's session or across return visits.
Q. Why is the URL Var to Form Field plugin considered a powerful tool for marketers and advertisers?
A. It turns raw URL data into actionable insights without any coding, providing clarity and customization for smarter marketing and lead source attribution.
Q. What are the advantages of auto-filling hidden form fields with this plugin?
A. Auto-filling hidden form fields seamlessly populates inputs like source, campaign, and keyword without user interaction, which works with most form plugins and aids in accurate lead tracking.

Included in every WPFirefly plan

Get URL Var to Form Field and every other plugin

One membership, one Hub, the whole collection. Pick a plan below or join in a minute.

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Works great with

A/B Split TestsGravity GuideDynamic Header & Footer Script Manager

Why WPFirefly

Us vs. them

What you would pay for the same tools elsewhere, compared with one WPFirefly membership.

Competitor Type Starting price Notes
Tidio Chatbot SaaS $29/mo Limited AI, $39+ for advanced features
Drift AI Chatbot SaaS $1500+/mo Enterprise-focused, expensive
LivePerson Enterprise AI Chatbot Custom pricing (>$500/mo) Not SMB-friendly
AI Engine (WordPress plugin) Chatbot / Content AI $49/year No multi-assistant or page builder features
Uncanny Automator Workflow automation plugin $149/year Automation only, no AI
ManyChat Messenger bot SaaS $15–$99/mo Not optimized for websites
WPFirefly membership Full plugin suite From $10/mo AI ChatbotAI SEOAuto BloggerAI FAQ builder+ every other plugin

Plans & pricing

Simple plans. Every plugin included.

Pick how many sites you run. Switch between monthly and yearly below.

🔥 Limited time offer Plans from $10/mo (normally $99/mo)

  • Monthly
  • Yearly
1 Site License

Number of Sites: 1

All Plugins Included!

Some examples:
  • WPFirefly 2FA
  • WP Firefly Dismiss All Alerts
  • WP Firefly Accessibility
  • WP Firefly Cart
  • Single Page & Post Custom CSS
  • WPFirefly AI Chatbot
  • WP Firefly Content Pilot
  • WPFirefly AI Assistant

AND MANY MORE!

$10.00

Monthly

5 Site License

Number of Sites: 5

All Plugins Included!

Some examples:
  • WPFirefly 2FA
  • WP Firefly: A/B Split Tests
  • WPFirefly AI Chatbot
  • WP Firefly AI Auto Blogger
  • URL Var to Form Field
  • WP Firefly Gravity Guide
  • WPFirefly Blog Customizer
  • WP Firefly Popup

AND MANY MORE!

$35.00

Monthly

10 Site License

Number of Sites: 10

All Plugins Included!

Some examples:
  • WPFirefly Backups
  • Login Expiry Notification
  • WpFirefly Product Gallery
  • WP Firefly Cart
  • WP Firefly SEO
  • Content Schedule Expiry
  • WP Firefly: A/B Split Tests
  • WP Firefly

AND MANY MORE!

$69.00

Monthly

Developer License Unlimited*

Number of Sites: Unlimited*

All Plugins Included!

Some examples:
  • WP Firefly
  • WP Firefly Listings
  • WPFirefly AI Chatbot
  • Content Schedule Expiry
  • WP Firefly AI Auto Blogger
  • WP Firefly Cart
  • WP Firefly Reviews
  • WP Firefly Popup

AND MANY MORE!

$119.00

Monthly

1 Site License

Number of Sites: 1

All Plugins Included!

Some examples:
  • Location Mapper
  • Single Page & Post Custom CSS
  • WP Firefly Dismiss All Alerts
  • WP Firefly Cart
  • WP Firefly
  • WP Firefly Popup
  • WPFirefly Children On Page
  • WP Firefly Content Pilot

AND MANY MORE!

$99.00

Yearly
2 Months Free

5 Site License

Number of Sites: 5

All Plugins Included!

Some examples:
  • WpFirefly Product Gallery
  • WP Firefly Content Pilot
  • WPFirefly Backups
  • WP Firefly: A/B Split Tests
  • URL Var to Form Field
  • WPFirefly AI Assistant
  • WP Firefly Cart
  • WPFirefly Blog Customizer

AND MANY MORE!

$350.00

Yearly
2 Months Free

10 Site License

Number of Sites: 10

All Plugins Included!

Some examples:
  • WPFirefly AI Chatbot
  • WP Firefly Content Pilot
  • WP Firefly Reviews
  • WP Firefly
  • WPFirefly Backups
  • WP Firefly FAQs With AI
  • URL Var to Form Field
  • WP Firefly Listings

AND MANY MORE!

$690.00

Yearly
2 Months Free

Developer License Unlimited*

Number of Sites: Unlimited*

All Plugins Included!

Some examples:
  • WPFirefly AI Chatbot
  • WP Firefly Gravity Guide
  • WP Firefly Popup
  • WP Firefly Dismiss All Alerts
  • WpFirefly Product Gallery
  • WP Firefly Reviews
  • WPFirefly AI Assistant
  • WPFirefly Staff Directory

AND MANY MORE!

$1190.00

Yearly
2 Months Free

* Unlimited plans are within reason. Obvious abuse will have your licence terminated without refund.